A conference for promoting active ageing at home in Barcelona.

ACCEPLAN, the social innovation research group of the University Institute of European Studies (IUEE) in Barcelona, is organising a European Conference "Towards active ageing at home (age@HOME)", at which different initiatives and experiences aimed to promote active, independent and safe ageing in the community will be presented. The need for a common European concept of “ageing at home” will be discussed. The following objectives are to be discussed: 

- Promote a shared conceptualization of Ageing at Home in Europe as an essential condition for independent and active ageing. 
- Review national experiences, discussion and suggestions towards an EU role in promoting Ageing at Home 
- Stimulate public-private synergies for the promotion of Ageing at Home and the prevention of institutionalization in a context of economic crisis. 

The conference is addressed to public and private agents promoting the well-being and inclusion of the elder population in their living environment such as administrations at local, regional and national level, service providers, ICT producers, researchers, housing professionals, designers and users.