This action will test the added-value of creating innovative cultural hubs around cinema theatres, notably in areas where there is limited cinema and cultural infrastructure and therefore limited provision of cultural goods and services.

This action should support the creation of innovative cultural venues and empower cinemas to innovate and play a more important role in their local communities. This action will support audience development activities encouraging cinemas to provide access not only to audiovisual content, but also to other cultural content and services, as well as educational activities and/or entertainment activities for young audiences.